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created one of its most inventive campaigns for its Auris Hybrid, the car which recycles some
to showcase the hybrid technology now available inside the new Auris hatchback....the Auris Hybrid gets its energy back and delivers exceptional fuel economy. The documentary-style spot ... . John Thomson, marketing director for Toyota, said: "The latest advertising film for the Toyota Auris is the perfect creative illustration of the innovative hybrid technology behind the Auris. "The ground ...
Toyota is rolling out an ad campaign promoting the fact its new Auris hydrid model is being built
Toyota Auris Hybrid into a canvas throbbing with recycled energy in London's Shoreditch...Toyota's latest ad campaign, launched yesterday (7 October), illustrates how the Auris Hybrid recycles the energy it uses while it is being driven. Glue Isobar developed the idea and its creative team used various special effects to light up the surface of the car as passersby watched the process ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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