Media: Toyota Auris set for Times tie-up
01 Apr 2008
Toyota has signed a deal with Times Media to promote its Auris model via advertorial content in the print and online editions of The Times and The Sunday Times.
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Saatchi & Saatchi is expected to scoop the £60 million pan-European brief to handle the launch of the Toyota Auris following a two-way shoot-out against the German advertising agency Change.
Toyota has signed a deal with Times Media to promote its Auris model via advertorial content in the print and online editions of The Times and The Sunday Times.
Toyota is rolling out an ad campaign promoting the fact its new Auris hydrid model is being built in the UK.
Glue Isobar has created a campaign for Toyota featuring the latest projection-mapping techniques to showcase the hybrid technology now available inside the new Auris hatchback.
Francesca Newland takes cover every time she sees Saatchi & Saatchi's Spanish office's commercial for the Toyota Auris:
LONDON - Toyota is poised to hand Saatchi & Saatchi the £60m pan-European brief to handle the launch of the Auris hatchback following a head-to-head pitch against Clemmow Hornby Inge.
Toyota is poised to hand Saatchi & Saatchi the £60m pan-European brief to handle the launch of the Auris hatchback following a head-to-head pitch against Clemmow Hornby Inge (CHI).
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