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Appointment to view: the making of Toyota's Get Your Energy Back

28 Jul 2011 | by Sarah Johnson

created one of its most inventive campaigns for its Auris Hybrid, the car which recycles some

School Reports 2011: Glue Isobar

05 Sep 2011 | by Staff

, as was an inventive campaign to support the launch of the Toyota Auris. With the influential Cridge taking on wider ...

Digital: Toyota's online ad project hits top gear

23 Jun 2011 | by Kate Magee

Toyota hired W Communications to raise awareness of an online ad for its new car, the Auris...Campaign: The Toyota Auris Campaign Client: Toyota PR team: W Communications Timescale: September-December 2010 Budget: 20,000 Objectives - To create buzz and anticipation around the Auris ad - To drive consumers to engage with the ad online - To secure 200,000 views of the ad ...

Media: Toyota Auris set for Times tie-up

01 Apr 2008

Toyota has signed a deal with Times Media to promote its Auris model via advertorial content...The car marque will run a competition offering readers the chance to win a weekend for two to one of four destinations - the Baltic Mill Centre of Contemporary Art, Cowley Manor, Dalhousie Castle and Babington House. The venues have been deemed by Toyota to epitomise Auris' design, space and comfort ...

Toyota launches digital campaign for Auris model

05 Oct 2010 | by Mark Banham

to showcase the hybrid technology now available inside the new Auris hatchback....the Auris Hybrid gets its energy back and delivers exceptional fuel economy. The documentary-style spot ... . John Thomson, marketing director for Toyota, said: "The latest advertising film for the Toyota Auris is the perfect creative illustration of the innovative hybrid technology behind the Auris. "The ground ...

Toyota promotes British production in Auris campaign

28 May 2010 | by Alex Brownsell

Toyota is rolling out an ad campaign promoting the fact its new Auris hydrid model is being built

Saatchis poised to secure £60m Auris

10 Nov 2006

of the Toyota Auris following a two-way shoot-out against the German advertising agency Change.

Diary: Turkey of the week - Saatchi & Saatchi/Toyota Auris

16 Mar 2007

for the Toyota Auris:

Toyota gives £60m Auris job to Saatchi & Saatchi

07 Nov 2006 | by by James Quilter

the launch of the Auris hatchback following a head-to-head pitch against Clemmow Hornby Inge....since the agency won the Aygo brief in 2004. These include Auris' predecessor the Corolla, and Toyota's tactical advertising. The pitch for the Auris was called in March, when the car still provisionally bore the Corolla name. The Auris name was not formally announced until the Paris Motor Show ...

Toyota gives £60m Auris job to Saatchi & Saatchi

08 Nov 2006 | by James Quilter

of the Auris hatchback following a head-to-head pitch against Clemmow Hornby Inge (CHI)....since the agency won the Aygo brief in 2004. These include Auris' predecessor the Corolla, and Toyota's tactical advertising. The pitch for the Auris was called in March, when the car still provisionally bore the Corolla name. The Auris name was not formally announced until the Paris Motor Show in September ...

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