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Dove seeks 'brand love' with strategic shift to Facebook

and Australia. The app allows users to replace "negative" ads for products such as weight-loss supplements ...

MasterCard unveils PayPass digital wallet

MasterCard will debut PayPass in the UK, US, Canada and Australia in the third quarter, with a further global roll-out in 2013. The service will include in-store contactless payment technology and a mobile and online checkout button, which brands can use on their e-commerce websites. Several ...

Facebook is a lower quality medium than TV, says marketing academic

of South Australia....at the University of South Australia and has one of the largest numbers of marketing scientists in the world. Its ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

longer in the marketplace, even if her job already takes her to the UK, China, Australia, South Africa ...

Hearst-Rodale harnesses Apple Newsstand to sample print launch

in the US, Australia, South Africa, Germany, Brazil, China, Mexico, Argentina, Chile, Philippines, Russia ...

Facebook begins rolling out ads in users' news feeds

From today (11 January), a limited number of Facebook users in the UK, US, Australia and New Zealand will start to see these social ads, which show how their friends interact with brands on the social network, in their news feeds. They will be appearing at the rate of one a day and users can ...

UK leads the way digitally, says Ofcom report

, Canada, Japan, Australia, Poland, Spain, Netherlands, Sweden, Ireland, Brazil, Russia, India and China ...

Campaign Viral Chart: Same-sex marriage ad is most shared

An ad in support of same-sex marriages in Australia, which has been shared a total 863,491 times..."It's time", created by the Motion Picture Company on behalf of Get Up! Action for Australia, has been shared 901,107 times since it hit the web racking up more than 22,000 tweets, 400 blog posts and nearly 900,000 Facebook updates. Last week's top-placed ad for Macy's Black Friday sale, starring ...

My Media Week: Catherine Becker

. Thursday Global communication means an early start today. Swap emails with Australia at 6am and then it ...

Digital report: Ecommerce - The great ecommerce opportunity

that the equivalent conventional advertising spend never could. Shoes Of Prey, an Australia-based etailer ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.