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Trading places: this week's people moves

and will work alongside Rankin until he leaves the business in June to return to his native Australia. ( Media ...

Think BR: Olympic turnaround - Connecting with customers

time enhance its image as a local company, be it in Germany, Australia, the UK, Canada or where ever we ... . When Simon Fairweather won a surprise gold for Australia in the men s archery event, McDonald s faced a ...

CREATIVE STRATEGY: Peugeot bets on film in its battle with the big boys

Your reviewer is back in Blighty after recently touring Australia. Given the outrageous scale...suspicion. So let s have a quick look at Australia s Federal Chamber of Automotive Industries sales ... the outdoor lifestyle. Perhaps less well known in the UK is that Sydney is Australia s film capital. Put ...

Why the world needs a desirable bank

, India and Australia. In the UK, for example, the most desirable retail bank, First Direct, ranks ...

Trading places: this week's people moves

of chief executive of Clear Channel's joint venture Adshel in Australia and New Zealand. ( Media Week ...

Think BR: London 2012 - less desirable than an Oxo cube?

and Australia. The Olympic Rings were in the top 50 most desirable brands in every nation bar one. Yes, you ...

Planning for synergy: Harnessing the power of multi-platform media

, senior research associate, Ehrenberg-Bass Institute for Marketing Science, University of South Australia ...

CREATIVE STRATEGY: Vegemite wins gold for wit

of this month. Australia Day. Jars of Vegemite will feature the stories of the Toast of a Nation ... rebranded Australia inside an outline of the country. A sweet, or rather, very salty, souvenir of Australia Day. Will any of this boost sales? Every Aussie I know, here and on other side of the globe ...

Why Mark Cridge stands out from the crowd

arrived in the UK from Australia in 2001. Glue were the guys who did the advertising bit at Deepend and I ...

Mobile Interactive Group acquired by Velti for up to $59m

UK-based MIG offers mobile marketing, mobile commerce and mobile billing services in 44 countries and has operations in the UK, US, Netherlands, Belgium and Australia. It made $20m in revenue in 2010. The company s technology platform is used by more than 300 companies including Skype, Vodafone, O2, PepsiCo ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.