Jagermeister
22 May 2012
time it has conquered further markets as far afield as South America, Africa, Australia and Asia ...
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Dove seeks 'brand love' with strategic shift to Facebook
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
and Australia. The app allows users to replace "negative" ads for products such as weight-loss supplements ...
MasterCard unveils PayPass digital wallet
08 May 2012 | by Alex Brownsell
MasterCard will debut PayPass in the UK, US, Canada and Australia in the third quarter, with a further global roll-out in 2013. The service will include in-store contactless payment technology and a mobile and online checkout button, which brands can use on their e-commerce websites. Several ...
Welsh rugby stars soften up with Dove Men+Care partnership
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
will play Argentina, Samoa, New Zealand and Australia, at the Millennium Stadium. Unilever launched ...
The scent of MacBook: artists create Apple fragrance
17 Apr 2012 | by Matthew Chapman
Australia-based artists group Greatest Hits, comprising artists Gavin Bell, Jarrah de Kuijer and Simon McGlinn, created the scent in collaboration with fragrance company Air Aroma. Greatest Hits claims a distinctive scent is created when unwrapping a new Apple product and claims Apple will recognise ...
Tobacco branding ban debate: reaction from all sides
13 Apr 2012 | by Matthew Chapman
starker impact from health warnings. If you look at the packages they have got in Australia they have put ...
Laithwaites Wine names ex-Lloyds man as marketing chief
05 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
, which has operations across America, Hong Kong, India, Australia and mainland Europe, with annual sales ...
Air tax rise sparks further lobbying from airline heads
02 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
of four pay 500 in tax to fly economy class to Australia, which would have cost the same family 80 ...
Heineken unveils Facebook competition bottle
29 Mar 2012 | by Gemma Charles
designer Lee Dunford from Sydney, Australia. Heineken has also produced a YouTube video that explains ...
Virgin Group appoints Yahoo! marketer to European role
27 Mar 2012 | by Sarah Shearman
s brand team has undergone a restructure, creating brand director roles in regions including Australia ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
