Welsh rugby stars soften up with Dove Men+Care partnership
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
will play Argentina, Samoa, New Zealand and Australia, at the Millennium Stadium. Unilever launched ...
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Dove seeks 'brand love' with strategic shift to Facebook
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
and Australia. The app allows users to replace "negative" ads for products such as weight-loss supplements ...
Trading places: this week's people moves
20 Apr 2012 | by Daniel Farey-Jones
and will work alongside Rankin until he leaves the business in June to return to his native Australia. ( Media ...
Tobacco branding ban debate: reaction from all sides
13 Apr 2012 | by Matthew Chapman
starker impact from health warnings. If you look at the packages they have got in Australia they have put ...
Facebook is a lower quality medium than TV, says marketing academic
26 Mar 2012 | by Maisie McCabe
of South Australia....at the University of South Australia and has one of the largest numbers of marketing scientists in the world. Its ...
Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
23 Mar 2012 | by Rachel Barnes
longer in the marketplace, even if her job already takes her to the UK, China, Australia, South Africa ...
RB commits £100m to building brands and 'powermarkets'
08 Feb 2012 | by John Reynolds
(Latin America, North Asia, South and South East Asia and Australia and New Zealand); RUMEA (Russia ...
Unilever personal care brands sponsor British Lotus F1 Team
06 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
to launch in time for this year's first F1 race in Australia, on 18 March. The deal was brokered ...
PZ Cussons buys Fudge hair brand in £25.5m deal
06 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Fudge is a premium haircare brand best known for its Hair Shaper product, which is sold mainly through salons across the UK, Australia and New Zealand. Fudge will be placed within the newly created ... , with Australia and New Zealand making up the remaining 50%. Alex Kanellis, chief executive of PZ Cussons, said ...
Marlboro owner to sue over cigarette branding clampdown
21 Nov 2011 | by Daniel Farey-Jones
of smoking. Nicola Roxon, Australia's minister for health and ageing, told the BBC: "We know ... in Australia, is taking action by serving a notice of arbitration under Australia's Bilateral Investment Treaty ... of dollars" for the loss of its trademarks and investments in Australia. The brands it owns in Australia ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
