Katherine Levy: It's time to clear up this Xaxis data conspiracy theory
01 Mar 2012 | by Katherine Levy
that a user has clicked, in this scenario, on an automotive campaign). First-party data, whereby Xaxis ...
alcoholic drinks, automotive, and media and entertainment. Work can be submitted as individual pieces ...
that a user has clicked, in this scenario, on an automotive campaign). First-party data, whereby Xaxis ...
and one for the Cars and Automotive Service category. Publicis Groupe's ZenithOptimedia has been ...
Party. WPP also services US automotive giant Ford and tech behemoth Dell around the world. Other ...
-hit sectors during the global downturn, automotive and finance, increased ad spend by 20.3% and 17.9% respectively. Six automotive companies were among the top 20 global advertisers in 2010. In the UK, Beard ...
This follows the appointment of DCH to handle MG s UK advertising in July after a pitch. The car company, now part of Shanghai Automotive Industry Corporation, has had a chequered recent history ... Automotive Group in 2005, which later merged with SAIC, and following some intermittent activity including ...
and automotive content. Gazetta 's launch represents an attempt by Bauer to testmarket new titles without ...
continued to be the largest spenders in the first two quarters, with a 21.4% increase, ahead of automotive ...
, ahead of automotive, financial services and durables. ...
instant content that pushes to the network. The work we have been doing on automotive Human Machine ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.