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Nielsen hails World Cup as key to 2010 global advertising rebound

-hit sectors during the global downturn, automotive and finance, increased ad spend by 20.3% and 17.9% respectively. Six automotive companies were among the top 20 global advertisers in 2010. In the UK, Beard ...

UK adspend returns to double digit growth

continued to be the largest spenders in the first two quarters, with a 21.4% increase, ahead of automotive ...

Global ad spend rises 12.5% in Q1

, ahead of automotive, financial services and durables. ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.