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Unipart Automotive, the independent garage network, has appointed Nexus/H to handle its media and creative account, as it returns to advertising following a 20-year hiatus.
WINNER Title: The Launch Of The Limited Edition Pink 500 Duration period: 12 January 2010-ongoing Media agency: MEC Media director: Susan Clarke Account director/media planner: Elizabeth Cheeseman Creative agencies: Krow, Yuki Creative director: n/s Account director: Elizabeth Cheeseman Account...
View all of the winning campaigns from the Automotive category.
WINNER Title: Mercedes-Benz Approved Used - Making The Forecourt Mobile Duration period: 2008-ongoing Media agency: Maxus UK Media director: Paul Capleton Account director/media planner: Milly Newman Creative agency: n/s Creative director: n/s Account director: Tony Bean Account planner: n/s...
WINNER Title: VW Observer Film Quarterly Media agency: MediaCom Media director: Luke Bozeat Media planners: James Thomas, Dan Wood Creative agency: Guardian Observer Creative director: Aida Kaisy Account directors: James Thomas, Dan Wood Account planner: Penny Bartram Client: VW Brand: VW...
"Defender 'Rough & Smooth' is a simple and elegant piece - and a rather poignant swansong for the agency that created it. My only quibble is with the plastic envelope, which doesn't seem right for an organic brand like Land Rover. In the early days of Craik Jones, in an age when creative people could...
WINNER Title: Clio RS Film Media agency: Carat Media director: Julie Blake Media planner: Satin Reid Creative agency: n/a Creative director: n/a Account planner: n/a Client: Renault Brand: Clio Marketing director: Jonathan Wignall Media brand manager: n/a Renault had the challenge of...
WINNER Project: Hard Letter Agency: Rapier Creative director: David Prideaux Art director: Rob Ferrara Copywriter: Liz Franklin Account director: Paul Alexander Client: Mercedes-Benz Vans Mercedes-Benz Vans wanted to promote its Vito model by generating test-drive requests, and encourage...
Wunderman Automotive has strengthened its creative department with the appointment of a new senior team.
WINNER Title: Honda Civic Virtual Test-Drive Media agency: Naked Communications Media director: Nicku Banaie Media planner: Max Kennedy Client: Honda Brand/product: Honda Civic Marketing director: Ian Armstrong Brand manager: Matt Coombe The new Civic was Honda's biggest launch for seven...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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