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VCCP wins global McLaren ad brief

McLaren Automotive..... JWT had been knocked out at an earlier stage. McLaren Automotive called the pitch, which ... launched. VCCP will also be responsible for developing a global brand position for McLaren Automotive ... and marketing director at McLaren Automotive, said: "As our business operations mature, so must our brand. I am ...

Citroen pushes DS5 model with interactive mailer

together". Peter Cronin, managing director of Acuity said: "Most non-premium automotive brands ...

Pitch Update

There was a distinct lack of automotive ad pitches in 2011, so agencies should be revving up at the news that Mini is looking for a new global advertising partner. Word is that the reported US pitch is actually broader than first anticipated, with Mini looking for an agency to work on a series of global ...

McLaren calls global ad pitch

McLaren Automotive is looking for an agency to handle its global advertising as it gears up its bid

Kia calls £60m pan-Euro ad review

Kia Motors Europe, the part-Hyundai owned automotive manufacturer, is looking for an agency to work

MG hands media to Brilliant ahead of relaunch

was acquired by Nanjing Automotive Group, which later merged with Shanghai Automotive Industry Corporation ...

Mini in search for UK digital agency

The automotive company's headquarters in Germany has contacted UK agencies directly to invite them to compete for the business. Profero currently holds Mini's digital advertising account in the UK, while Lida, which handles direct marketing activity for Mini, has also created some digital work ...

Close-Up 1: Who grabbed Super Bowl chance and ran with it

: Budweiser, Pepsi, Coca-Cola, Doritos, numerous automotive brands and a smattering of technology. So, what ...

Land Rover plays with clay in new TV ad

director, said: "Trying to stand out in the automotive market place is always a challenge, but to stand out ...

Agencies line up for MG media business

This follows the appointment of DCH to handle MG s UK advertising in July after a pitch. The car company, now part of Shanghai Automotive Industry Corporation, has had a chequered recent history ... Automotive Group in 2005, which later merged with SAIC, and following some intermittent activity including ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.