Initiative challenges assumptions of paid, earned and owned media
21 Jun 2011 | by Arif Durrani
the consumer is truly involved, driving the relationship. "For example, in the US automotive industry, 37 ...
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Pitch Update
19 Jan 2012
There was a distinct lack of automotive ad pitches in 2011, so agencies should be revving up at the news that Mini is looking for a new global advertising partner. Word is that the reported US pitch is actually broader than first anticipated, with Mini looking for an agency to work on a series of global ...
MediaCom, ZenithOptimedia and Publicis battle for Cannes Media Lions
20 Jun 2011 | by Anne Cassidy
and one for the Cars and Automotive Service category. Publicis Groupe's ZenithOptimedia has been ...
Master, Nadav and Telfer Triumph at Campaign Photo Awards
07 Jul 2010 | by Suzanne Bidlake
a natural abstract formation of Guinness. Automotive, Aerospace, Marine Title Land Rover ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
instant content that pushes to the network. The work we have been doing on automotive Human Machine ...
And in the real world... British Gas, Nintendo, Volkswagen and more
31 Jul 2009 | by Matt Williams
: The Times Volkswagen, the third-largest automotive company in the world, has said that it is preparing ...
The Work: New Campaigns - UK
23 Nov 2007
in the automotive trade magazines Creative agency: Claydon Heeley (for Zulu) Writer: Tris Williams Art director ... Exposure: Insert in the automotive trade magazines THE LOWDOWN Mercedes-Benz is targeting car enthusiasts with a highly detailed poster that will run as an insert in automotive trade magazines ...
The Work: Private view
16 Nov 2007
. The last two are brilliant examples of how to spend automotive money well. Online, they account for a ...
The Work: New campaigns - UK
25 May 2007
into the air, is designed to demonstrate how the marque will usher in a new era of automotive technology. Set ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
