Katherine Levy: It's time to clear up this Xaxis data conspiracy theory
01 Mar 2012 | by Katherine Levy
that a user has clicked, in this scenario, on an automotive campaign). First-party data, whereby Xaxis ...
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AMV's Paul Brazier to chair Campaign Big Awards jury
24 May 2012 | by Ian Darby
alcoholic drinks, automotive, and media and entertainment. Work can be submitted as individual pieces ...
MediaCom, ZenithOptimedia and Publicis battle for Cannes Media Lions
20 Jun 2011 | by Anne Cassidy
and one for the Cars and Automotive Service category. Publicis Groupe's ZenithOptimedia has been ...
WPP's Sorrell among select few at President Obama's state banquet
25 May 2011 | by Arif Durrani
Party. WPP also services US automotive giant Ford and tech behemoth Dell around the world. Other ...
MG hands media to Brilliant ahead of relaunch
11 Apr 2011 | by Maisie McCabe
was acquired by Nanjing Automotive Group, which later merged with Shanghai Automotive Industry Corporation ...
Nielsen hails World Cup as key to 2010 global advertising rebound
05 Apr 2011 | by Katherine Levy
-hit sectors during the global downturn, automotive and finance, increased ad spend by 20.3% and 17.9% respectively. Six automotive companies were among the top 20 global advertisers in 2010. In the UK, Beard ...
Close-Up 1: Who grabbed Super Bowl chance and ran with it
11 Feb 2011
: Budweiser, Pepsi, Coca-Cola, Doritos, numerous automotive brands and a smattering of technology. So, what ...
Land Rover plays with clay in new TV ad
04 Jan 2011 | by Sara Kimberley
director, said: "Trying to stand out in the automotive market place is always a challenge, but to stand out ...
Bauer plots trial of 'Gazetta' for men
14 Oct 2010 | by Katherine Levy
and automotive content. Gazetta 's launch represents an attempt by Bauer to testmarket new titles without ...
UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
continued to be the largest spenders in the first two quarters, with a 21.4% increase, ahead of automotive ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
