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Pitch Update

There was a distinct lack of automotive ad pitches in 2011, so agencies should be revving up at the news that Mini is looking for a new global advertising partner. Word is that the reported US pitch is actually broader than first anticipated, with Mini looking for an agency to work on a series of global ...

UK adspend returns to double digit growth

continued to be the largest spenders in the first two quarters, with a 21.4% increase, ahead of automotive ...

A newly converged world

instant content that pushes to the network. The work we have been doing on automotive Human Machine ...

Publicis Groupe and Microsoft form mobile marketing partnership

industry verticals: luxury, retail, entertainment, automotive, travel and financial services. The deal ...

And in the real world... British Gas, Nintendo, Volkswagen and more

: The Times Volkswagen, the third-largest automotive company in the world, has said that it is preparing ...

CAMPAIGN SUPPLEMENT ON CRAIK JONES 1991-2001: Driving brand response - It started as a one-off project ten years ago, now Craik Jones' work for Land Rover is an international direct marketing programme that has picked up more than 100 awards

ten years ago was complicated by a deep recession that was hitting the automotive market hard. While ...

CAMPAIGN SUPPLEMENT ON CRAIK JONES 1991-2001: Driving brand response - It started as a one-off project ten years ago, now Craik Jones' work for Land Rover is an international direct marketing programme that has picked up more than 100 awards

ten years ago was complicated by a deep recession that was hitting the automotive market hard. While ...

BP Mobil asks MBO to raise awareness of lubricants range

in business-to-business mailings and the automotive sector. Existing clients include the Freight Transport ...

AOL clinches online advertisers for new Web sales spin-off

electronics and automotive clients. AOL aims to take around 35 per cent of the UK online ad market ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.