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The Chartered Institute of Marketing has created the Automotive Consultancy Group, focusing on marketing in the automotive sector.
"Defender 'Rough & Smooth' is a simple and elegant piece - and a rather poignant swansong for the agency that created it. My only quibble is with the plastic envelope, which doesn't seem right for an organic brand like Land Rover. In the early days of Craik Jones, in an age when creative people could...
Searches for car-related keywords online have shown some interesting fluctuations in recent months, according to analysis of search data from across Miva's UK network of partner sites.
September saw the release of this year's second batch of brand new car registrations, to the pleasure of avid motorists.
LONDON - Experian is targeting the motoring industry with a new tool that lets people access a range of automotive data.
In a homogenising marketplace, car marques are using names to give their models personality and differentiation. Does it work, asks Suzy Bashford.
WINNER Client: McLaren Automotive Agency: Interbrand COMMENDED Client: Shell Agency: TNS WINNER The McLaren brand is known for its long association with Formula One racing - but it wants to be more than that. The company plans to build on its racing heritage by moving into the sports car...
Commended Client: The Ford Motor Company Agency: Imagination COMMENDED Ford was keen to ensure that its tie-up with Universal on this year's Thunderbirds film would be more than a typical product placement deal, as the collaboration was to form a key element of the brand's marketing programme...
WINNER Client: RAC Agency: In-house WINNER It had become clear in recent years that the RAC's market position was under threat from both traditional rivals, such as the AA and Green Flag, and entrants including Tesco and Shell. To address this, the RAC embarked on a series of market research...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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