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Smart, the automotive brand, has launched a smartphone app that invites drivers to take a fun road
DMG (Dynamic Marketing Group), China's largest independent advertising group, has created an integrated campaign for Volkswagen's New Beetle, which reinforces the automotive icon's classic status. Running nationwide, this campaign promotes the New Beetle as the ultimate fashion statement. Targeting a ...
Ford is launching its new Mondeo and Ogilvy Advertising has created a 60-second TV spot backing it. The ad, which shows loads of cars with balloons tied to them floating into the air, is designed to show how he new marque will usher in a new era of automotive technology. Set in London ...
The AA s entrenched association as an automotive brand meant that a move into home assistance demanded a fresh approach. Previous roadside assistance communications remained faithful to tried and tested traditional ATL media channels, but in launching the new Home Emergency Response cover, we needed ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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