Chinese automotive brand Geely unveils UK launch plans
05 Dec 2011 | by Alex Brownsell
Chinese car firm Geely Automobile has announced plans to roll out in the UK next year, with its first vehicles going on sale in January 2013.
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John Brown wins luxury automotive communications contract
04 Feb 2009 | by Nicola Clark
LONDON - Luxury car brand Rolls-Royce has appointed John Brown to create media communications literature to support the launch of its RR4 model.
Kia UK chief seeks to reposition marque as aspirational brand
16 Nov 2009 | by Alex Brownsell
LONDON - South Korean automotive manufacturer Kia is looking to position itself as a more
Hyundai appoints MPG to £150m account
06 Nov 2009 | by Sarah Johnson
LONDON - The Hyundai Kia Automotive Group has appointed MPG to its estimated £150m international
Honda ad campaign extols economic impact as plant reopens
09 Jun 2009 | by Alex Brownsell
LONDON - Honda will promote its contribution to the UK economy, as the embattled automotive
Racing brand McLaren creates sports car brand
16 Apr 2009 | by Alex Brownsell
LONDON - Racing car brand McLaren has announced plans to create an independent McLaren Automotive...chief executive of McLaren Racing, Ron Dennis. McLaren Automotive plans to develop a range of pure ...
Volvo hires Richard Monturo as global marketing head
24 Feb 2011 | by Alex Brownsell
being acquired by Chinese automotive manufacturer Geely.
Ford, Eurostar, KFC and More Than: our road to recovery strategies
28 Jul 2010 | by Noelle McElhatton
Marketing magazine interviewed marketing directors in four key sectors - automotive, leisure, food
Ford completes sale of Volvo to Geely
29 Mar 2010 | by Alex Brownsell
LONDON - Chinese automotive manufacturer Geely has agreed to acquire Swedish car marque Volvo from
Car industry calls on UK government to extend scrappage scheme
18 Sep 2009 | by Alex Brownsell
automotive industry, has called for the Government to extend its scrappage incentive scheme.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
