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The Chartered Institute of Marketing has created the Automotive Consultancy Group, focusing...The Chartered Institute of Marketing has created the Automotive Consultancy Group, focusing on marketing in the automotive sector. ...
WINNER Client: McLaren Automotive Agency: Interbrand COMMENDED Client: Shell Agency: TNS WINNER The McLaren brand is known for its long association with Formula One racing - but it wants to be more than that. The company plans to build on its racing heritage by moving into the sports ...
brand,' says Remy Pothet, global head of TNS' automotive sector. Shifting traits This is becoming ... supports Bryan's view. It concluded in its latest automotive report published in June that 'cars ...
Commended Client: The Ford Motor Company Agency: Imagination COMMENDED Ford was keen to ensure that its tie-up with Universal on this year's Thunderbirds film would be more than a typical product placement deal, as the collaboration was to form a key element of the brand's marketing programme...
WINNER Client: RAC Agency: In-house WINNER It had become clear in recent years that the RAC's market position was under threat from both traditional rivals, such as the AA and Green Flag, and entrants including Tesco and Shell. To address this, the RAC embarked on a series of market research...
The typical automotive ad campaign features a long, winding road, a car driving too fast, a close-up of a wheel, gearstick and sunroof, and a good-looking guy or girl who gets lucky, gets married or gets the job. This, at least, is the judgment of the marketer who has done the most in recent years to break ...
Emap Automotive has appointed Joshua to handle an integrated campaign for its MotorCycle News
Andy Eggleston has been appointed managing director of the Global Beach Automotive division, a
Taking the time out to read to a child at bedtime is almost as magical for a parent as it is for the child.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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