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NEWS: PR EUROPE

PARIS: MS&L to rev up Walbro Automotive

It's a 'buyer's market' for advertisers says P&G chief

CHICAGO - Procter & Gamble chief executive AG Lafley has said failures in the automotive

Briefs

Concept Automotive Services has appointed Yellow M to a pounds 5m account to rebrand its second...Concept Automotive Services has appointed Yellow M to a pounds 5m account to rebrand its second-hand car retailer as CarLand. Newcastle-based Yellow M will develop a print, broadcast and outdoor media campaign to run in the first quarter of this year to coincide with all of Concept s retail ...

Soup hires Jim Coleman as business development director

He will be responsible for developing business across Soup's specialist areas, including FMCG and financial services and for expansion into new sectors, specifically mobile and automotive. Nick Thompson, the managing director at Soup, said: "The current economic climate means that, more than ever, it's important ...

IPA publishes 2004 agency shortlist for effectiveness prizes

.ipa.co.uk. The categories are media, automotive, food and drink, financial services, healthcare, household, retail, telecoms ...

Study criticises credit card sector's loyalty efforts

the automotive industry as the one with the best record of generating return on investment through loyalty ... , to enhance customer satisfaction. It noted that the automotive sector offered a different type of customer ...

Study shows DM winners

, automotive, travel, white and brown goods, food and drink, and household goods and toiletries sectors ... 26 Holiday 40 n/a Automotive 34 61 Travel ...

Publicis Groupe and Microsoft form mobile marketing partnership

industry verticals: luxury, retail, entertainment, automotive, travel and financial services. The deal ...

Kadence reports 40% growth in revenue

Normal 0 Strongest growth came from developing markets in Asia Pacific. The group's Malaysian and Indonesian offices increased revenues by 183% and 205% respectively, driven mainly by the IT/telecom, healthcare, consumer and automotive sectors. Kadence said half-year figures would have been even higher ...

Adidas signs up as top-tier London 2012 partner

sponsors in the airline, telecommunications, automotive, beer, oil and gas, and clothing and homeware ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.