Peugeot explores launching low-cost car under new brand
03 Sep 2008 | by Alex Brownsell
-cost automotive brand in Europe.
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Marketing Research Awards: Automotive
06 Jul 2005
WINNER Client: McLaren Automotive Agency: Interbrand COMMENDED Client: Shell Agency: TNS WINNER The McLaren brand is known for its long association with Formula One racing - but it wants to be more than that. The company plans to build on its racing heritage by moving into the sports ...
Ford picks EuroDirect's GMAP Consulting for data task
20 Oct 2005 | by by Staff
LONDON – The Ford Motor Company has appointed EuroDirect's automotive consulting arm GMAP...areas, model expected revenues and market share. Dr Mark Whitton, GMAP automotive sales director ... ." John Chesworth, GMAP automotive business development director, added: "Manufacturers, such as Ford ...
Peugeot/Citroën to pool £350m Euro media
15 Jan 2009 | by Ian Darby
LONDON - PSA Peugeot Citroën, the French automotive company, is reviewing its estimated £350
Audi marketer Chris Hawken to open consultancy
22 Sep 2008 | by Alex Brownsell
automotive brand at the end of September.
Vauxhall deploys refreshed Griffin logo
18 Jul 2008 | by Alex Brownsell
LONDON - Vauxhall is set to introduce its new Griffin logo to the automotive industry next week
DMGT splashes £46m on dating and classifieds sites
08 May 2006 | by by Alex Donohue
of dating website Allegran and Data Media Retail, which owns classified automotive site Carsource.co.uk....The Daily Mail General Trust says the two acquisitions will continue its expansion into key areas of the online market, primarily the automotive, dating, jobs and property sectors. Allegran, which has a portfolio of dating websites, reported revenues of £7.4m last year -- a 160% increase ...
MG to hand UK relaunch to purpose-built agency
11 Apr 2007 | by James Quilter
LONDON - MG owner Nanjing Automotive is in exclusive negotiations with Room 521, an agency set up...The appointment brings to an end a pitch involving McCann Erickson, Castner and Partners and former MG Rover agency St Luke s. Room 521 has been created solely for the purpose of handling the MG business and will be housed at Nanjing Automotive s Longbridge base. The intention is to have the agency ...
Cunning resigns from Mini account to take on new car brand work
28 Apr 2005 | by by Sam Matthews
because of an exclusivity contract, so it can work on other high-profile automotive brands....Cunning founder and managing director Anna Carloss said: "Cunning's contract with Mini has been exclusive and has restricted us from working with other automotive brands. "As our contract is nearing completion, we have decided to say farewell with a view to working with a car manufacturer on more than one ...
Online ad network Platform V launches
25 Sep 2008 | by Fiona Ramsay
secured deals with automotive websites to join the platform and ad campaigns from several car
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
