Text 100 to promote 'dating-style' car site
20 Mar 2009 | by Chloe Markowicz
car-buying websites such as autotrader.co.uk and exchangeandmart.co.uk. In addition to the automotive ...
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Opinion: Letters - Car purchasing is a lifestyle choice
30 May 2008
Your look at automotive lifestyle PR (Features, 23 May) highlights one major issue for motor...in that specific sector, but so is automotive PR. The issue is that lifestyle PR is not understood in depth, and therefore dismissed as a non-runner. High-end automotive brands have been engaging with lifestyle ... . Andrew Boyle, head of automotive, Sidhu & Simon Communications. ...
NEWS: Euro oil association seeks PR to help clear the air
13 Sep 1996 | by JOHN-PIERRE JOYCE
The European Petroleum Industry Association (Europia) is looking to recruit a PR agency in Brussels to promote its role in a Europe-wide campaign to improve air quality. Established in 1992, the Auto-Oil Programme unites the European Commission, Europia and the European Automotive Manufacturers ...
Motoring: The car industry notches up a gear
23 May 2008
The news pages of PRWeek in 2008 have shown it is currently all change in the UK automotive ... the automotive industry's Holy Grail, the lifestyle market. 'Product-wise, there are now more niches to fit ... , the automotive specialists seem unperturbed by this apparent shift to PR experts who know more about consumers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
