Appointment to View: Nissan spoofs the spoof
28 Nov 2011 | by Georgina Brazier
by literally smashing the conventions of auto advertising. So we created an urban obstacle course that blends ...
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Adwatch (May 2) Top 20 recall: Audi
02 May 2012 | by Jamie Maker, director, Brave
The brand highlights its strong heritage as an auto innovator while promoting its latest cars.
Auto Trader launches £2.5m ad campaign
04 Jul 2011 | by Oliver Luft
Auto Trader has launched a £2.5m television and online ad campaign to promote its new-look website...TopGear.co.uk and Facebook, and at this week s Goodwood Moving Motor Show, which Auto Trader sponsors. Matt Thompson, marketing director at Auto Trader, said: "Our New Cars site has already become one ... possible response." In September, Auto Trader launched a 2m campaign, created by Hurrell Moseley Dawson ...
Auto Trader 'Auto Trader is now mobile' by HMDG
02 Sep 2010
Auto Trader, the UK motoring website, has launched a new £2 million campaign to promote its mobile...Created by Hurrell Moseley Dawson Grimmer the ad features an animated robot named Auto, who personifies the characteristics and functionality of the Auto Trader brand for consumers. In the ad, the robot appears as an advisory companion to customers who are deciding which car to buy. The TV campaign ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...
Auto Trader 'whatever you're looking for' by HMDG
16 Feb 2010
The latest ad from Auto Trader aims to promote the range of cars available to users on its website.
Sony Consumer Electronics 'Auto-Tune the Panel' by 180 Los Angeles
09 Dec 2009
The campaign works around the existing content from the Sony Panel of Experts campaign. A Facebook app was created in conjunction with the viral spot that allows users to Auto-Tune their status. ...
The New York Lottery 'sweet million' by DDB New York
13 Oct 2009
-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0 ...
Auto Trader 'Eric and Soul' by JWT
26 Feb 2009
Flat Eric makes a welcome return to advertising in the new Auto Trader campaign, by J Walter
Coca-Cola 'videogame' by Wieden & Kennedy Portland
26 Feb 2009
Coca Cola GB is to debut its online ad, videogame , in the UK next month to promote its Coke side of life theme. The 60-second spot, created by Wieden Kennedy Portland, will run on satellite and terrestrial TV channels from March 3. The ad parodies cult computer game Grand Theft Auto , in which a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
