Adwatch (May 2) Top 20 recall: Audi
02 May 2012 | by Jamie Maker, director, Brave
The brand highlights its strong heritage as an auto innovator while promoting its latest cars.
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Inside: Critical mass
24 May 2012 | by Stuart Derrick
vehicle at this year's Chicago Auto Show. By moving their limbs, visitors could experience the vehicle ... in reality. This was the case for another auto launch, Nissan's revolutionary electric vehicle, Leaf ...
What brands can learn from Caine's Arcade
26 Apr 2012 | by Nicola Clark
It's not an app, it wasn't dreamed up by teenage coders in a Palo Alto garage and it is made entirely of cardboard, yet Caine's Arcade is the subject of one of the most popular videos on the web this month. When nine-year-old Caine Monroy created an arcade in his dad's used auto parts store in East ...
School Reports 2012: HMDG
02 Apr 2012
won 7 (biggest: Harveys) Accounts lost 2 (biggest: Auto Trader) Number ... and the agency lost two significant chunks of business - Auto Trader to Glue Isobar and Ancestry.com to VCCP ... have enjoyed our most successful year to date. We wish Auto Trader well, and are proud of our role ...
School Reports 2012: Glue Isobar
02 Apr 2012 | by Staff
the capture of the Auto Trader ad business. The only accounts out the door were Burt's Bees and Codemasters ... offerings, growing Isobar UK. We celebrated new-business success - winning Auto Trader, AkzoNobel ...
Revolution: Mobile World Congress: The trends taking mobile by storm
06 Mar 2012 | by George Nimeh
-time spot at a world-class event, far from the competition and media frenzy that often accompany auto shows ...
HTC One unveils camera and music features
27 Feb 2012 | by Matthew Chapman
"invested a lot" to ensure customers will "not miss another shot" by creating an auto focus that adjusts ...
Chinese automotive brand Geely unveils UK launch plans
05 Dec 2011 | by Alex Brownsell
.geelyauto.co.uk . Matthew Cheyne, market development director of Geely Auto UK, said: "Much of the success of Geely Auto UK ...
Where to invest for digital success
20 Jul 2011 | by Lynsey Barber
. Jonathan Williams, e-marketing director for used-car service Auto Trader , which spans print, web ... of that customer,' he says. 'In the auto category, 12% of people who arrive on an auto website have visited ... should be getting more as we are a significant proportion of the auto sector. 'Our customers will also ...
Brand Manager of the Week: Alex Seeberg, Marketing manager, Auto Express and Carbuyer.co.uk
15 Jun 2011
- Describe yourself in three words Loyal, inquisitive, lush. - How would you define marketing? Helping to sell magazines while annoying editorial. - What would you be if you weren't a brand manager? A midwife. - What advice would you give someone starting their marketing career today?...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
