The Revolution Awards 2012 - winners in full
23 Apr 2012 | by Kim Benjamin
mobile iPhone application by Auto Trader UK Financial Services HSBC Student Bursary competition ...
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Think BR: 4G can unlock the creative potential of mobile
15 May 2012 | by Luke Harris
in place, effectively barring any mobile site or app from accessing the auto play function from within ...
Revolution: Mobile World Congress: The trends taking mobile by storm
06 Mar 2012 | by George Nimeh
-time spot at a world-class event, far from the competition and media frenzy that often accompany auto shows ...
Auto Trader drives on board Facebook Timeline
19 Jan 2012 | by Maisie McCabe
Auto Trader, the motoring classifieds business, has got among the first crop of apps for Facebook..." social plug-in on the Auto Trader site to show their friends the car makes, models and new cars they would like to own. The Auto Trader app will share a person's wants with their friends through ... . Depending on the performance of the "want" button Auto Trader may consider adding "own" or "used to own ...
Seven best practices for building a smart ad
21 Dec 2011 | by Ariel Geifman
":"//docs.google.com/spreadsheet/pub?hl=en_US MediaMind s research shows that auto-initiated video receives higher dwell rate and click through rate, both ... , the results are mixed. Performance for auto/user initiated video {"dataSourceUrl ...
Think BR: What Google believes will deliver success in 2012
19 Dec 2011 | by Richard Trinder
advantage of the digital revolution. Fastest riser in brand search queries of all auto advertisers ...
Campaign Viral Chart: GTA V speeds to the top of the table
11 Nov 2011 | by Ben Hall
The trailer for Rockstar's latest 'Grand Theft Auto' game, GTA V, shot to the top of the viral.... Rockstar 'Grand Theft Auto V' by Rockstar 198,813 shares this week All time: 507,775 shares ...
Tribal Fusion boosts targeting ability with BlueKai data
26 Sep 2011 | by Daniel Farey-Jones
about the opportunity to extend our dynamic ad capabilities using auto model and travel destination ...
The effectiveness of UK video campaigns
01 Aug 2011 | by DoubleClick Rich Media
messages, shift the viewer s role from passivity to being part of the plot, and use auto-loop and auto ... will often draw attention. Ads that auto-loop can take advantage of a captive audience to deliver ... of the animation but then do not auto-loop: they do not have enough information to motivate them to take action ...
Where to invest for digital success
20 Jul 2011 | by Lynsey Barber
. Jonathan Williams, e-marketing director for used-car service Auto Trader , which spans print, web ... of that customer,' he says. 'In the auto category, 12% of people who arrive on an auto website have visited ... should be getting more as we are a significant proportion of the auto sector. 'Our customers will also ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
