A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...
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Tribal Fusion boosts targeting ability with BlueKai data
26 Sep 2011 | by Daniel Farey-Jones
about the opportunity to extend our dynamic ad capabilities using auto model and travel destination ...
Tech blogger Robert Scoble unfollows thousands on Twitter after spam onslaught
06 Aug 2009 | by Jacquie Bowser
Scoble, a former Microsoft blogger , was previously auto-following every Twitter user that followed him, which led to him following 106,000 people. However some of the users he followed were spam accounts that filled his Twitter DM inbox with junk. He also said it was impossible to read every tweet ...
Personalised book aims to keep Nissan customers on board
10 Jul 2009 | by Daniel Farey-Jones
Normal 0 More than 2,000 customers across Europe have ordered and paid their deposits on the car since the order book opened in April 2008. Having previously been invited to test-drive the car, they have now been sent a hardback book, 'GT-R Auto Biography', which bears their name on the cover ...
Marketing Store hires Cavers
09 Jul 2009 | by Hadassah Nymark
"auto top-up" campaign and ISP Agency of the Year for Chemistry. Cavers was a founding partner ...
CACI moves into online lead generation
07 Jan 2009 | by Daniel Farey-Jones
third party communications. Dennis' range of websites includes Auto Express , IT Pro and CustomPC . ...
Auto Trader to give agencies detailed online user data
07 Oct 2008 | by Milly Glaister
LONDON - Trader Media Group, the owner of car sales magazine Auto Trader, will be the first media...boost its commercial performance following a lacklustre set of ABCs during 2007. Auto Trader's circulation during 2007 averaged 251,252 copies, down 9.6% from 2006. In February, Auto Trader announced ... . The supplements, each branded Auto Trader Extra, were designed to attract specific key audiences, including 25 ...
Lastminute hands DM brief to Tequila
04 Apr 2008 | by Kate Nettleton
The agency will work on below-the-line communications for the main brand as well as for its sister companies Travelocity and the car-hire broker Holiday Autos. Tequila s first task will be to build a loyalty programme for lastminute.com. After that, it will produce consumer-focused on- and offline direct ...
Coull signs up more brands after Boots trial
26 Feb 2008 | by Jacquie Bowser
and it was played five times more often than the average non auto play MPU ad. Irfon Watkins, Coull chief executive ...
EHS Brann creates DM push for Volvo
31 Jan 2008 | by Nikki Sandison
with distance alert and collision warning system with auto-brake. Readers are also invited to test drive ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
