Adwatch (May 2) Top 20 recall: Audi
02 May 2012 | by Jamie Maker, director, Brave
The brand highlights its strong heritage as an auto innovator while promoting its latest cars.
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RAJAR Q1 2012: Reactions from the station owners
17 May 2012 | by Maisie McCabe
winners, such as [digital radio] PURE Highway 300Di being Auto Express Product of the Year. "The ...
Seven best practices for building a smart ad
21 Dec 2011 | by Ariel Geifman
":"//docs.google.com/spreadsheet/pub?hl=en_US MediaMind s research shows that auto-initiated video receives higher dwell rate and click through rate, both ... , the results are mixed. Performance for auto/user initiated video {"dataSourceUrl ...
The effectiveness of UK video campaigns
01 Aug 2011 | by DoubleClick Rich Media
messages, shift the viewer s role from passivity to being part of the plot, and use auto-loop and auto ... will often draw attention. Ads that auto-loop can take advantage of a captive audience to deliver ... of the animation but then do not auto-loop: they do not have enough information to motivate them to take action ...
Is Apple the ultimate luxury brand?
19 May 2011 | by Nick Cooper
has since regained its place as the world s biggest auto brand (No 27 at $24.2bn) following its ...
Biggest brands: Top 100 online advertisers 2009
31 Mar 2009 | by David Benady
and outstripping the finance sector, which previously overshadowed all other categories. Finance and auto brands ... for everybody. 'At the end of 2008, ad budgets were cut, and these two big sectors - finance and auto - were ...
Marketing League Table: Digital leagues
19 Dec 2007
-commerce, 5% email, 38% ads, 20% search, 5% affiliate, 2% other. Clients include Tesco, Auto Trader ...
Marketing League Tables: Digital - Digital leagues
24 Oct 2007 | by David Murphy
% other. Clients include Tesco, Auto Trader, Thomas Cook. www.harvestdigital.com 15 Reading ...
Ford StreetKa - a new star shines over the old brand
19 Dec 2003 | by Professor Angus Jenkinson and Branko Sain
at the Paris Auto Show in September, signing the bonnet for the benefit of the amassed cameras. Phase two ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
