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LONDON - Lastminute.com-owned Holiday Autos has launched its first Twitter feed to fuel customer demand backed by out-of-home activity including 250 taxi sides, plasma screens and Transvision panels in London.
Holiday Autos, the car-hire broker, has promoted Matt Cunliffe to head of marketing following a management restructure, after its purchase by lastminute.com last year. Cunliffe was previously marketing manager.
Holiday Autos has taken PR in-house to cut costs, as the car-rental firm bids to position itself as the sector’s leading ‘low-cost’ operator.
Name: Matt Cunliffe Age: 33 Job title: Marketing manager, Holiday Autos Holiday Hotels
Lastminute.com has vowed to keep Holiday Autos as a separate brand, following its 39.7m takeover of the car rental firm last week. But the deal has thrown into question the car rental brand's relationship with lastminute's rival, travel portal Opodo.
Mathew Hart is deputy managing director of Holiday Autos UK and Ireland. He spent seven years in tour operations with First Choice and Thomson Holidays in a variety of marketing, commercial and NPD roles.
Marketing for the newly merged Holiday Autos and Holiday Hotels operations is to be handled by deputy managing director Mathew Hart in an attempt to streamline the promotion of the brands.
Car-rental firm Holiday Autos has hired Consolidated Communications to boost its consumer profile ahead of the summer holiday season.
Holiday Autos, the car-hire broker, is to enter the holiday accommodation market with a venture called Holiday Hotels.
Holiday Autos, the car rentals company, has appointed Inferno to its 2.5m through-the-line account, after parting with Davies Little Cowley Fiddes.
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