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Private Hear: November 2011

". First up is Auto Express, but there s precious little evidence of writing skill here. Instead, I ...

Auto Trader 'Auto Trader is now mobile' by HMDG

Auto Trader, the UK motoring website, has launched a new £2 million campaign to promote its mobile...Created by Hurrell Moseley Dawson Grimmer the ad features an animated robot named Auto, who personifies the characteristics and functionality of the Auto Trader brand for consumers. In the ad, the robot appears as an advisory companion to customers who are deciding which car to buy. The TV campaign ...

Auto Trader 'whatever you're looking for' by HMDG

The latest ad from Auto Trader aims to promote the range of cars available to users on its website.

Sony Consumer Electronics 'Auto-Tune the Panel' by 180 Los Angeles

The campaign works around the existing content from the Sony Panel of Experts campaign. A Facebook app was created in conjunction with the viral spot that allows users to Auto-Tune their status. ...

The New York Lottery 'sweet million' by DDB New York

-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0 ...

Auto Trader 'Eric and Soul' by JWT

Flat Eric makes a welcome return to advertising in the new Auto Trader campaign, by J Walter

Coca-Cola 'videogame' by Wieden & Kennedy Portland

Coca Cola GB is to debut its online ad, videogame , in the UK next month to promote its Coke side of life theme. The 60-second spot, created by Wieden Kennedy Portland, will run on satellite and terrestrial TV channels from March 3. The ad parodies cult computer game Grand Theft Auto , in which a ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.