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The brand highlights its strong heritage as an auto innovator while promoting its latest cars.
It's not an app, it wasn't dreamed up by teenage coders in a Palo Alto garage and it is made entirely of cardboard, yet Caine's Arcade is the subject of one of the most popular videos on the web this month. When nine-year-old Caine Monroy created an arcade in his dad's used auto parts store in East ...
mobile iPhone application by Auto Trader UK Financial Services HSBC Student Bursary competition ...
-time spot at a world-class event, far from the competition and media frenzy that often accompany auto shows ...
"invested a lot" to ensure customers will "not miss another shot" by creating an auto focus that adjusts ...
.geelyauto.co.uk . Matthew Cheyne, market development director of Geely Auto UK, said: "Much of the success of Geely Auto UK ...
. Jonathan Williams, e-marketing director for used-car service Auto Trader , which spans print, web ... of that customer,' he says. 'In the auto category, 12% of people who arrive on an auto website have visited ... should be getting more as we are a significant proportion of the auto sector. 'Our customers will also ...
- Describe yourself in three words Loyal, inquisitive, lush. - How would you define marketing? Helping to sell magazines while annoying editorial. - What would you be if you weren't a brand manager? A midwife. - What advice would you give someone starting their marketing career today?...
The campaign, by JWT London, uses YouTube's auto playlist functionality which allows users to engage with videos and choose the content. In the humorous 'Mouth vs Life' videos , people dressed as teeth and gums have random items thrown at them to demonstrate the range of germs that can enter ...
, then tried to abandon it in 2009. Why? Because research showed that the auto manufacturer's image needed ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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