Mark Ritson on Branding: A fond farewell
23 Mar 2010 | by Mark Ritson
marketer. A year before the US auto manufacturers went to the wall, I confidently predicted they would all ...
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Masterclass: Personalised ads
13 May 2010 | by David Tiltman
not materialise the activity is reconsidered." Auto Trader now targets motorists who are likely ... ). For the latter it can analyse up to 90 days worth of usage history. A test of this technique on eBay Auto ... at Trader Media Group, which publishes a range of multi-platform magazine brands including Auto Trader ...
Amanda Andrews on Media: Getting in on the game
01 Apr 2009 | by Amanda Andrews
the popular Grand Theft Auto and Championship Manager series. However, the appeal of video games has widened ...
Marketing Digital Report: Moving pictures bring search to life
24 Mar 2009
click-to-play ads, mastheads and 30-second auto-rolls. Adding to the sense of progression was last ...
Brand Health Check: The BBC
18 Nov 2008 | by Jeremy Lee
to do - such as binge-drinking, random sex and playing Grand Theft Auto IV - it has somehow lost its ...
Samsung launches Pixon ad campaign
22 Oct 2008 | by Fiona Ramsay
from late October and has a x16 digital zoom with Auto Focus, fast shutter, face detection and geo ...
Lastminute.com appoints Karmarama to travel brands
30 Sep 2008 | by Staff
LONDON - Lastminute.com has appointed Karmarama to handle its Travelocity, Holiday Autos
Video games industry fights age rating plan at Labour conference
23 Sep 2008 | by Gemma Charles
not have the best press thanks to the likes of titles such as Grand Theft Auto, Paul Jackson, the director ...
Mark Ritson on branding: US auto brands missed the turning
29 Jul 2008
What will consumers do in the future? This question leaves marketers dolefully scratching their heads. The combination of market complexity and a huge number of potential economic and cultural outcomes can produce an enormous array of market permutations.
ASDA targets gaming market with customer mag
28 Jul 2008 | by Alison Donnelly
launched Grand Theft Auto IV and the WiiFit exercise board is also thought to have increased the lure ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
