A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...
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Listerine unveils interactive YouTube videos
10 Jun 2011 | by Alex Brownsell
The campaign, by JWT London, uses YouTube's auto playlist functionality which allows users to engage with videos and choose the content. In the humorous 'Mouth vs Life' videos , people dressed as teeth and gums have random items thrown at them to demonstrate the range of germs that can enter ...
Companies ditch brand extensions to refocus on core business
16 Jun 2009 | by Gemma Charles
in the next two years. While all auto companies are being hit hard by the recession, this stream lining ...
Biggest brands: Top 100 online advertisers 2009
31 Mar 2009 | by David Benady
and outstripping the finance sector, which previously overshadowed all other categories. Finance and auto brands ... for everybody. 'At the end of 2008, ad budgets were cut, and these two big sectors - finance and auto - were ...
ASDA targets gaming market with customer mag
28 Jul 2008 | by Alison Donnelly
launched Grand Theft Auto IV and the WiiFit exercise board is also thought to have increased the lure ...
Asda chief wades into row over Google keywords
07 May 2008 | by Jemima Bokaie
businesses considering legal action include the Guardian Media Group/Apax-owned Auto Trader group. ...
Brands tap into in-game advertising as video games outsell movies
07 May 2008 | by Gareth Jones
LONDON - Grand Theft Auto IV (GTA IV) has smashed all records to become the world's biggest video
The Work: New Campaigns - The world
22 Feb 2008
in the US, for 2008. Instead, it presented the 2009 model at the Los Angeles Auto Show last November ...
Ten ads that changed advertising
18 May 2007 | by James Hamilton and John Tylee
on the premise of a luxury lifestyle - really a lifestyle that was more typical of the auto dealers themselves ...
Radioville wins Agency of the Year at The Aerials
21 Mar 2007 | by Alex Donohue
for Best Leisure Services Campaign for Auto Trader s Lighter ads, which also won Best Casting. Paul ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
