Countrywide will steer Halford’s latest PR drive
11 Jul 1997 | by JEMIMAH BAILEY
Auto accessory and cycle retailer Halfords has hired Countrywide Porter Novelli to handle its six...Auto accessory and cycle retailer Halfords has hired Countrywide Porter Novelli to handle its six-figure PR account. The win follows a four-way competitve pitch. Scope Ketchum previously held ... and the regional and national press. The agency will also come up with programmes for the auto division ...



