Helen Edwards on Branding: A slogan is forever
11 May 2011 | by Helen Edwards
, then tried to abandon it in 2009. Why? Because research showed that the auto manufacturer's image needed ...
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"invested a lot" to ensure customers will "not miss another shot" by creating an auto focus that adjusts ...
, then tried to abandon it in 2009. Why? Because research showed that the auto manufacturer's image needed ...
for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...
The campaign works around the existing content from the Sony Panel of Experts campaign. A Facebook app was created in conjunction with the viral spot that allows users to Auto-Tune their status. ...
and outstripping the finance sector, which previously overshadowed all other categories. Finance and auto brands ... for everybody. 'At the end of 2008, ad budgets were cut, and these two big sectors - finance and auto - were ...
Theft Auto, a belly full of your Gran's Diazepam and you think you're indestructible. But wait, you ...
launched Grand Theft Auto IV and the WiiFit exercise board is also thought to have increased the lure ...
The multi-platform Xbox and PS3 game, released by Grand Theft Auto developer Rockstar Games, centres around a mischievous student Jimmy Hopkins, who violently kicks a wooden box apart, fires a catapult, and bullies his fellow classmates. The ad shows Jimmy in the headmaster's office being told he ...
by trumpeting popular releases such as Grand Theft Auto IV, although analysts believe that game's release ...
LONDON - The motoring industry has slammed EU plans, which, if implemented, could force car manufacturers to put CO2-emission warnings on print advertising for the first time.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.