A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...
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BEST GLOBAL BRANDS 2010: Apple fails to break into top flight
16 Sep 2010 | by Mark Banham
, efficiency and innovation took a serious knock. During a difficult year for the auto industry, Mercedes ...
Food and drink industry round table: marketers look ahead
01 Dec 2009 | by Richard Abbott
by high brand loyalty, which means that people tend to shop the aisle on auto-pilot'. He says Hovis has ...
Companies ditch brand extensions to refocus on core business
16 Jun 2009 | by Gemma Charles
in the next two years. While all auto companies are being hit hard by the recession, this stream lining ...
Biggest brands: Top 100 online advertisers 2009
31 Mar 2009 | by David Benady
and outstripping the finance sector, which previously overshadowed all other categories. Finance and auto brands ... for everybody. 'At the end of 2008, ad budgets were cut, and these two big sectors - finance and auto - were ...
The Work: New campaigns - UK
01 Aug 2008
, was first shown at the Farnborough Airshow last month. AUTO TRADER - THE WORLD OF CARS MADE EASY CREDITS Project: The world of cars made easy Client: Matt Thompson, marketing director, Auto Trader ... Digital Exposure: UK Motor Show THE LOWDOWN Auto Trader is bringing robots to the UK Motor Show ...
The Work: Private view
13 Jun 2008
and beating him up like in Grand Theft Auto and then driving off ... spinning doughnuts ... mmmmmm, doughnuts ...
Asda chief wades into row over Google keywords
07 May 2008 | by Jemima Bokaie
businesses considering legal action include the Guardian Media Group/Apax-owned Auto Trader group. ...
Brands tap into in-game advertising as video games outsell movies
07 May 2008 | by Gareth Jones
LONDON - Grand Theft Auto IV (GTA IV) has smashed all records to become the world's biggest video
Media: Things we like
02 May 2008
for the communications agency Gyro International. GTA IV OUTDOOR CAMPAIGN The hype around the new Grand Theft Auto ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
