Apple, Google, Microsoft: Whose PR approach is the most effective?
10 May 2012 | by Charles Arthur
: There are no official Apple blogs. It doesn't have an active presence on Facebook or Twitter (apart from some auto ...
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Think BR: 4G can unlock the creative potential of mobile
15 May 2012 | by Luke Harris
in place, effectively barring any mobile site or app from accessing the auto play function from within ...
Revolution: Mobile World Congress: The trends taking mobile by storm
06 Mar 2012 | by George Nimeh
-time spot at a world-class event, far from the competition and media frenzy that often accompany auto shows ...
Suzuki brings in Bell Pottinger as PR support to fight legal case with Volkswagen
08 Nov 2011 | by Alec Mattinson
Japanese auto giant Suzuki has drafted in Bell Pottinger to help fight its corner in a high profile...describing the Japanese auto firm as an associate . In VW s annual report in March, the company stated ...
Is Apple the ultimate luxury brand?
19 May 2011 | by Nick Cooper
has since regained its place as the world s biggest auto brand (No 27 at $24.2bn) following its ...
Q3: How do you identify the most relevant influencers for your campaign?
18 May 2011 | by Kate Magee
with the right influencers. We do not always match brands with the most logical blogs. For an auto client ... auto bloggers, I would be engaging with mum communities, green bloggers and gadget Twitterers ...
Apple updates MacBooks and operating system
25 Feb 2011 | by Ed Owen
start adding great new Lion features like full screen, gestures, Versions and Auto Save ...
Andrew Walmsley on Digital: Be brave - innovate
08 Sep 2010 | by Andrew Walmsley
Publishing company launched Thames Valley Trader, with Southern Auto Trader following in 1981. - In 1982 ... basis. From 1988 all these publications were branded Auto Trader. - In 1998 the two businesses merged ... as Auto Trader and related titles Bike Trader, Truck Trader and Top Marques, Trader Media Group owns ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...
Social media measurement: the experts at work
30 Mar 2010 | by Cathy Wallace
, unfortunately, no short-cuts, and lofty claims made by providers on the accuracy of their auto ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
