Chinese automotive brand Geely unveils UK launch plans
05 Dec 2011 | by Alex Brownsell
.geelyauto.co.uk . Matthew Cheyne, market development director of Geely Auto UK, said: "Much of the success of Geely Auto UK ...
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Listerine unveils interactive YouTube videos
10 Jun 2011 | by Alex Brownsell
The campaign, by JWT London, uses YouTube's auto playlist functionality which allows users to engage with videos and choose the content. In the humorous 'Mouth vs Life' videos , people dressed as teeth and gums have random items thrown at them to demonstrate the range of germs that can enter ...
HTC One unveils camera and music features
27 Feb 2012 | by Matthew Chapman
"invested a lot" to ensure customers will "not miss another shot" by creating an auto focus that adjusts ...
Is Apple the ultimate luxury brand?
19 May 2011 | by Nick Cooper
has since regained its place as the world s biggest auto brand (No 27 at $24.2bn) following its ...
Where to invest for digital success
20 Jul 2011 | by Lynsey Barber
. Jonathan Williams, e-marketing director for used-car service Auto Trader , which spans print, web ... of that customer,' he says. 'In the auto category, 12% of people who arrive on an auto website have visited ... should be getting more as we are a significant proportion of the auto sector. 'Our customers will also ...
Revolution: Mobile World Congress: The trends taking mobile by storm
06 Mar 2012 | by George Nimeh
-time spot at a world-class event, far from the competition and media frenzy that often accompany auto shows ...
Helen Edwards on Branding: A slogan is forever
11 May 2011 | by Helen Edwards
, then tried to abandon it in 2009. Why? Because research showed that the auto manufacturer's image needed ...
What brands can learn from Caine's Arcade
26 Apr 2012 | by Nicola Clark
It's not an app, it wasn't dreamed up by teenage coders in a Palo Alto garage and it is made entirely of cardboard, yet Caine's Arcade is the subject of one of the most popular videos on the web this month. When nine-year-old Caine Monroy created an arcade in his dad's used auto parts store in East ...
Brand Manager of the Week: Alex Seeberg, Marketing manager, Auto Express and Carbuyer.co.uk
15 Jun 2011
- Describe yourself in three words Loyal, inquisitive, lush. - How would you define marketing? Helping to sell magazines while annoying editorial. - What would you be if you weren't a brand manager? A midwife. - What advice would you give someone starting their marketing career today?...
School Reports 2012: Glue Isobar
02 Apr 2012 | by Staff
the capture of the Auto Trader ad business. The only accounts out the door were Burt's Bees and Codemasters ... offerings, growing Isobar UK. We celebrated new-business success - winning Auto Trader, AkzoNobel ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
