Holiday Autos in global refocus
15 Oct 1998 | by BINNUR BEYAZTAS
Leisure car rental specialist Holiday Autos has created a new global structure as its overseas business overtakes that of the UK.
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Car-rental firm Holiday Autos has hired Consolidated Communications to boost its consumer profile ahead of the summer holiday season.
Leisure car rental specialist Holiday Autos has created a new global structure as its overseas business overtakes that of the UK.
Lastminute.com has vowed to keep Holiday Autos as a separate brand, following its 39.7m takeover of the car rental firm last week. But the deal has thrown into question the car rental brand's relationship with lastminute's rival, travel portal Opodo.
Holiday Autos, the leisure car-rental company, is reviewing the 2.5m advertising account held by Davies Little Cowley Fiddes after less than a year, due to the departure of account leaders Mark Fiddes and David Hepple from the agency. Holiday Autos marketing director Joanne Pyshorn, who...
Total Media has won the 2 million UK media planning and buying for car rental specialist, Holiday Autos, following a three way pitch.
Total Media has won the 2 million UK media planning and buying for car rental specialist, Holiday Autos, following a three way pitch.
Holiday Autos, the car-hire broker, has promoted Matt Cunliffe to head of marketing following a management restructure, after its purchase by lastminute.com last year. Cunliffe was previously marketing manager.
Holiday Autos, the car rentals company, has appointed Inferno to its 2.5m through-the-line account, after parting with Davies Little Cowley Fiddes.
Total Media has picked up the pounds 2 million planning and buying brief for Holiday Autos, the leisure car rental specialist.
Holiday Autos, the car-hire broker, is to enter the holiday accommodation market with a venture called Holiday Hotels.
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