Appointment to View: Nissan spoofs the spoof
28 Nov 2011 | by Georgina Brazier
by literally smashing the conventions of auto advertising. So we created an urban obstacle course that blends ...
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Mark Cridge on taking Glue Isobar 'stratospheric'
25 Nov 2011 | by Arif Durrani
, supported by a series of new business wins, including Auto Trader and The Guardian in the UK and Kelloggs ...
Is Apple the ultimate luxury brand?
19 May 2011 | by Nick Cooper
has since regained its place as the world s biggest auto brand (No 27 at $24.2bn) following its ...
Tribal Fusion boosts targeting ability with BlueKai data
26 Sep 2011 | by Daniel Farey-Jones
about the opportunity to extend our dynamic ad capabilities using auto model and travel destination ...
Seven best practices for building a smart ad
21 Dec 2011 | by Ariel Geifman
":"//docs.google.com/spreadsheet/pub?hl=en_US MediaMind s research shows that auto-initiated video receives higher dwell rate and click through rate, both ... , the results are mixed. Performance for auto/user initiated video {"dataSourceUrl ...
Think BR: What Google believes will deliver success in 2012
19 Dec 2011 | by Richard Trinder
advantage of the digital revolution. Fastest riser in brand search queries of all auto advertisers ...
The effectiveness of UK video campaigns
01 Aug 2011 | by DoubleClick Rich Media
messages, shift the viewer s role from passivity to being part of the plot, and use auto-loop and auto ... will often draw attention. Ads that auto-loop can take advantage of a captive audience to deliver ... of the animation but then do not auto-loop: they do not have enough information to motivate them to take action ...
Guardian News & Media racks up nominations for AOP's 2012 Awards
10 May 2012 | by Sarah Shearman
Yahoo Product Team 2012 Auto Trader Mobile Product Team Auto Trader New Cars / Commercial ... - IPC Media Innovation 2012 Dealer Portal Mobile - Auto Trader Adaptive Framework for CNET UK ...
Think BR: 4G can unlock the creative potential of mobile
15 May 2012 | by Luke Harris
in place, effectively barring any mobile site or app from accessing the auto play function from within ...
Karmarama scoops Lastminute.com's £13m ad account
29 Sep 2008 | by Nikki Sandison
.com, Travelocity and Holiday Autos following a three-way pitch....and Holiday Autos brands, in July 2005. Davidson said: "We are delighted to announce the appointment ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
