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Total Media wins Holiday Autos account

, Holiday Autos, following a three way pitch....Total Media has won the 2 million UK media planning and buying for car rental specialist, Holiday Autos, following a three way pitch. Total Media won the business after a shootout against Optimedia and incumbent agency Conrad Advertising. Creative will continue to be handled by Harp Advertising. ...

Total Media wins Holiday Autos account

, Holiday Autos, following a three way pitch....Total Media has won the 2 million UK media planning and buying for car rental specialist, Holiday Autos, following a three way pitch. Total Media won the business after a shootout against Optimedia and incumbent agency Conrad Advertising. Creative will continue to be handled by Harp Advertising. ...

Total Media lands pounds 2m Holiday Autos account

Total Media has picked up the pounds 2 million planning and buying brief for Holiday Autos...Total Media has picked up the pounds 2 million planning and buying brief for Holiday Autos ... been given the task of raising the profile of Holiday Autos, which has previously relied ... director Guy Sellers. We want to break Holiday Autos out of classified advertising and turn it into a ...

The Week: Karmarama wins £10m Lastminute.com and Travelocity

and Holiday Autos, after a three-way pitch.

Auto Trader boosts online team

Auto Trader Interactive, the biggest classified site in Europe, has doubled its sales force...Auto Trader Interactive, the biggest classified site in Europe, has doubled its sales force ... to Auto Trader s commercial manager Paul Shoesmith, sell direct to new and used car dealers as well ... classified product Bike Trader when it goes online as part of the Auto Trader Interactive system in the new ...

Hurrell and Dawson lands Auto Trader

Hurrell and Dawson has won the advertising duties for Auto Trader following a pitch against two.... Hurrell Dawson will lead an above-the-line and digital campaign to push a number of Auto Trader products, including its new care sales business. Auto Trader previously worked with JWT, on what is understood to be a ... Thompson, marketing director of Auto Trader s parent company Trader Media Group, said: Having conducted ...

Faulds unveils Auto Trader spoofs

Faulds Advertising has launched a humorous television campaign for Auto Trader, which draws its...aims to encourage people to sell through Auto Trader, and demonstrate how easy it is to move on in life ... . The Seven Brides spoof aims to highlight the fact that Auto Trader carries dealership ads, as well ... Auto Trader to research cars for sale at local dealers. The spot opens on seven hillbilly brothers ...

Auto Trader plans ad offensive

Auto Trader is planning its largest marketing push yet to guard its classified motor ad territory...Auto Trader is planning its largest marketing push yet to guard its classified motor ad ... marketing director of Auto Trader, has instructed the Scottish agency Media Faulds to blitz TV, radio ... of car buyers still don t feel Auto Trader is for them. We want to encourage them to try it ...

HOTLINE

Holiday Autos, the world s largest leisure car rental broker, has appointed Davies Little Cowley...Holiday Autos, the world s largest leisure car rental broker, has appointed Davies Little Cowley Fiddes to handle creative work on its pounds 3.5 million account. ...

HMDG releases second Auto Trader ad

Hurrell Moseley Dawson & Grimmer has released its second TV ad in the current Auto Trader campaign....The ad, directed by Aaron Duffy, is set in a surreal underwater world called Auto Trader Land. In the deep sea of Auto Trader Land, seatbelts become seaweed, crabs scuttling along the seabed are made from hubcaps, and cars float through the water. The voiceover tells us Auto Trader Land is a ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.