Peugeot consolidates dual UK PR accounts into Tangerine
09 Jan 2012 | by John Owens
of major car launches in continued tough economic times for the auto industry.
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Suzuki brings in Bell Pottinger as PR support to fight legal case with Volkswagen
08 Nov 2011 | by Alec Mattinson
Japanese auto giant Suzuki has drafted in Bell Pottinger to help fight its corner in a high profile...describing the Japanese auto firm as an associate . In VW s annual report in March, the company stated ...
Car firms including Fiat review marketing approach as cuts bite
12 Jan 2012 | by Nikki Wicks and John Owens
Despite wide recognition that the global auto industry is facing tough times in the current economic climate, PR agencies are reporting a boom in enquiries from car firms, as they look to introduce a more economical and creative marketing approach. Nissan and Peugeot have also moved to review ...
Apple, Google, Microsoft: Whose PR approach is the most effective?
10 May 2012 | by Charles Arthur
: There are no official Apple blogs. It doesn't have an active presence on Facebook or Twitter (apart from some auto ...
Q3: How do you identify the most relevant influencers for your campaign?
18 May 2011 | by Kate Magee
with the right influencers. We do not always match brands with the most logical blogs. For an auto client ... auto bloggers, I would be engaging with mum communities, green bloggers and gadget Twitterers ...
Scott Wilson: Giving talent a chance
01 Mar 2012 | by John Owens
wanted someone with media auto sector experience to help with its pitch in a Brussels boardroom ...
Citizen Brando appointed by Auto Trader
16 Apr 2012 | by Matt Cartmell
Auto Trader, the online marketplace for new and used cars, has appointed Citizen Brando as its...the public. Citizen Brando MD Mandy Sharp said: Auto Trader needs to become the voice of the car ...
The Week
20 Apr 2012
Ignite, the diversity in PR networking group, has launched its 'manifesto for change', in which it calls for the PR industry to take immediate steps towards increasing diversity. Auto Trader, the online marketplace for new and used cars, has appointed Citizen Brando as its retained PR agency ...
Voluntary sector: Viral drives biker safety awareness
12 Jan 2012 | by Kate Magee
million views and was the most discussed global autos and vehicles video on YouTube during launch week ...
Orb Communications Group
30 Apr 2012
our market share in the ultra competitive auto sector and running our largest automotive media launch ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
