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Auto Trader female surfers increase

for Auto Trader across the magazine, mobile and web platforms to more than 1.9 million. Auto Trader also has more female unique users than eBay Motors (1,117,000), MSN Autos UK (360,000) and Yahoo Autos (231,000). Meanwhile, user-profiling research carried out by Auto Trader and eDigital Research shows that 42% of female ...

Auto Trader female surfers increase

for Auto Trader across the magazine, mobile and web platforms to more than 1.9 million. Auto Trader also has more female unique users than eBay Motors (1,117,000), MSN Autos UK (360,000) and Yahoo Autos (231,000). Meanwhile, user-profiling research carried out by Auto Trader and eDigital Research shows that 42% of female ...

Thomas heads Emap Auto

Thomas heads Emap Auto

Auto Trader launches pull-out

Auto Trader launches pull-out...Buy New: aimed at new car buyers Auto Trader , the classified motor title ... the Trader Media Group, half owned by the Guardian Media Group, also marks the first time that Auto Trader ... for the Auto Trader brand. Consumers with more money to spend are buying increasingly younger cars through ...

DaimlerChrysler in Auto Trader tie-up

Auto Trader, the UK motoring website and magazine, has signed up DaimlerChrysler to sponsor its...to feature on Auto Trader's new multi-media advertising offering, often termed an MPU, which features video ads. Naomi Lay, head of display ads at Auto Trader, said the MPU was the latest in a string ... to an eDigital Research survey. The ad campaign, brokered by WPP agency BJK&E, also covers the Auto Trader New ...

Renault strikes Auto Trader deal

Classified car magazine Auto Trader has signed its first multichannel promotional campaign with a...The campaign with Renault – handled by the French car giant's media agency Carat and secured through the Brand Integration Team within AdLink – will run across Auto Trader 's media channels, which include autotrader.co.uk and its 13 regional editions. Julie Jeancolas, associate director of Carat ...

Auto Trader launches 'commuter' edition

Auto Trader has become the latest title to become obsessed with the role of the commuter and rolled...and the London editions of The Guardian and The Observer, all of which are owned by Auto Trader’s parent company ... -of-sale activity in retailers. A shift in Auto Trader’s distribution strategy will also see extra copies of all ... area. David Owen-Smith, managing director of Auto Trader Publishing, said: “The new London supplement ...

Chrysler to run campaign with Auto Trader

using the banners and MPUs on the new-look Auto Trader website when it relaunched in February. Though ... insurance, finance and advice andon how to help reduce the cost of motoring. Auto Trader is published ...

Candover weighs up Auto trader bid

Candover weighs up Auto trader bid...Trader Media, publisher of classified car magazine Auto Trader and its related website, is reportedly attracting the eye of venture capitalist group Candover. Candover has expressed an interest in the large group, which is owned equally between the Guardian Media Group and private equity house, BC ...

Auto Trader set to tap new clients with supplements

Motoring title Auto Trader is launching five new supplements this year to broaden its advertiser...The Trader Media Group-owned magazine will launch the supplements, each branded Auto Trader Extra, as part of a "major investment" in the title in 2008. Auto Trader is launching them to attract specific key audiences, including 25 to 34-year-old females, 25 to 44-year-old male motoring enthusiasts, 45 ...

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