Brands tap into in-game advertising as video games outsell movies
07 May 2008 | by Gareth Jones
LONDON - Grand Theft Auto IV (GTA IV) has smashed all records to become the world's biggest video
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The campaign, by JWT London, uses YouTube's auto playlist functionality which allows users to engage with videos and choose the content. In the humorous 'Mouth vs Life' videos , people dressed as teeth and gums have random items thrown at them to demonstrate the range of germs that can enter ...
LONDON - Grand Theft Auto IV (GTA IV) has smashed all records to become the world's biggest video
rental specialist, Holiday Autos. The win follows a three-way pitch against incumbent agency Conrad ...
of 200 auto-LP Gas sites on forecourts throughout the UK. By 2001 auto-LP Gas will be widely available to motorists driving auto-LP Gas-powered vehicles. The Gas helps improve air quality. ...
companies and auto-manufacturers. "Dean's role will be to expand this further, using his excellent ...
businesses considering legal action include the Guardian Media Group/Apax-owned Auto Trader group. ...
launched Grand Theft Auto IV and the WiiFit exercise board is also thought to have increased the lure ...
The Auto Trader group of magazines has appointed Faulds Advertising to create a brand personality for its flagship title, Auto Trader. The company is understood to have doubled its advertising budget to pounds 5 ...
. Safeway this week begins a month s trial of the first unassisted cashless checkout, called Auto Pay ...
for Best Leisure Services Campaign for Auto Trader s Lighter ads, which also won Best Casting. Paul ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.