NEWS BRIEFS: Shell scraps Shell Auto Finance
12 Sep 2002
Shell has scrapped its vehicle financing and insurance business, Shell Auto Finance
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Auto Trader, the UK motoring website, has launched a new £2 million campaign to promote its mobile...Created by Hurrell Moseley Dawson Grimmer the ad features an animated robot named Auto, who personifies the characteristics and functionality of the Auto Trader brand for consumers. In the ad, the robot appears as an advisory companion to customers who are deciding which car to buy. The TV campaign ...
Shell has scrapped its vehicle financing and insurance business, Shell Auto Finance
One in five of those who bought new cars took advantage of the 2,000 discount for scrapping vehicles more than ten years old. The news is a further fillip to the industry, already boosted by Canadian-Austrian auto firm Magna International reaching an agreement on its rescue plan of GM Europe, owner of Opel ...
Car dealer Inchcape is reviewing its financial PR business as the firm looks to position itself among investors as a market leader.
Client: Direct Line/jamjar.com PR Team: In-house and Hill & Knowlton Campaign: Scrap the European car block exemption Timescale: October 2000 - ongoing Budget: Undisclosed jamjar.com was set up by Direct Line in July 2000 to sell cars at cheap prices. A major obstacle...
Within specific categories, the automotive and pharmaceutical sectors continued to struggle, falling 8 per cent and 5 per cent respectively. Auto dealerships were also down 1 per cent, spending $2.2 billion in the first half of this year. By media sector, spot radio, local newspapers and network TV all ...
LONDON - Auto Trader publisher Trader Media Group is to move into the increasingly lucrative online...through Auto Trader and Guardian Unlimited. It is understood that the deal was made after research by Trader Media found that an estimated third of Auto Trader's online visitors were also looking to buy a ...
Rover means FD stands to gain from the auto marques' sale and acquisition.
after agreeing a deal to offer discount car insurance through online auto-dealer, Autobytel....Norwich Direct, the direct insurance sales division of Norwich Union, is set for an online assault after agreeing a deal to offer discount car insurance through online auto-dealer, Autobytel ... auto-dealers Fishforcars and Autotrader. If the tests are successful, the company said it would ...
in the genre in the run-up the global launch of Grand Theft Auto IV on 29 April.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.