Helen Edwards on Branding: A slogan is forever
11 May 2011 | by Helen Edwards
, then tried to abandon it in 2009. Why? Because research showed that the auto manufacturer's image needed ...
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"invested a lot" to ensure customers will "not miss another shot" by creating an auto focus that adjusts ...
, then tried to abandon it in 2009. Why? Because research showed that the auto manufacturer's image needed ...
Hurrell Moseley Dawson & Grimmer has released its second TV ad in the current Auto Trader campaign....The ad, directed by Aaron Duffy, is set in a surreal underwater world called Auto Trader Land. In the deep sea of Auto Trader Land, seatbelts become seaweed, crabs scuttling along the seabed are made from hubcaps, and cars float through the water. The voiceover tells us Auto Trader Land is a ...
LONDON - Auto Trader, the motoring website and magazine, is to launch a new "Teletubby-styled" TV...robots to show Auto Trader makes it easier for buyers to choose their next car. One execution features a ... explains how Auto Trader allows buyers to choose their next car by inputting specific preferences rather ... campaign since it won the Auto Trader business last September. ...
LONDON - The motoring industry has slammed EU plans, which, if implemented, could force car manufacturers to put CO2-emission warnings on print advertising for the first time.
The campaign works around the existing content from the Sony Panel of Experts campaign. A Facebook app was created in conjunction with the viral spot that allows users to Auto-Tune their status. ...
Auto', has been warned that its ads must not to be broadcast before the 9pm watershed, after complaints...The Broadcasting Advertising Clearance Centre said the ads for the game 'Grand Theft Auto: San ... scheduling due to the fact that the game is only available for adults to buy. 'Grand Theft Auto: San ... players picking up the game. However, 'Grand Theft Auto: San Andreas' is one of the world's fastest ...
LONDON - Auto Trader publisher Trader Media Group is to move into the increasingly lucrative online...through Auto Trader and Guardian Unlimited. It is understood that the deal was made after research by Trader Media found that an estimated third of Auto Trader's online visitors were also looking to buy a ...
of car-hire outfit Holiday Autos, and is led by chief executive Duncan Horton. Horton said NASH ...
, Brian Murphy has been promoted from group managing director of holiday and autos to vice ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.