New data services appointment at Bounty baby firm
07 Jun 2005 | by by Lisa Burn
companies and auto-manufacturers. "Dean's role will be to expand this further, using his excellent ...
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Brands tap into in-game advertising as video games outsell movies
07 May 2008 | by Gareth Jones
LONDON - Grand Theft Auto IV (GTA IV) has smashed all records to become the world's biggest video
Asda chief wades into row over Google keywords
07 May 2008 | by Jemima Bokaie
businesses considering legal action include the Guardian Media Group/Apax-owned Auto Trader group. ...
The Work: Private view
15 Feb 2008
Quando remixed Client: Elena Bernadelli, UK marketing director, Fiat Auto Brief: Generate test drives ...
BRIEFS
12 Aug 1999 | by LUCY BARRETT
the first person to hold a dedicated digital sales role within radio. Fiat Auto has become the first ...
NEW MEDIA: Briefs
18 May 2000 | by IAN DARBY
the launch of sister site AccountancyAge.com. Auto Trader.co.uk, the classified motoring web site ...
ANALYSIS: When is it right to use shock ad strategies? - Public cynicism about the ad industry is leading to a major rethink on ’shock’ ad techniques, argues Sean Pillot de Chenecey
30 Mar 2000 | by SEAN PILLOT DE CHENECEY
. With computer games, you re dealing with products featuring sex, violence and swearing. Grand Theft Auto ...
MEDIA: Briefs
02 Mar 2000 | by IMELDA MICHALCZYK
to view from 7am to 7pm. Loot, the free ads paper, is to go head-to-head with Auto Trader ...
The Work: New Campaigns - The world
22 Feb 2008
in the US, for 2008. Instead, it presented the 2009 model at the Los Angeles Auto Show last November ...
Biggest brands: Top 100 online advertisers 2009
31 Mar 2009 | by David Benady
and outstripping the finance sector, which previously overshadowed all other categories. Finance and auto brands ... for everybody. 'At the end of 2008, ad budgets were cut, and these two big sectors - finance and auto - were ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
