The Week: City news - Coca-Cola's 'videogame' ad to hit TV screens in the UK
29 Feb 2008
in the genre in the run-up the global launch of Grand Theft Auto IV on 29 April.
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MEDIA CHOICE: Matt Thompson, group marketing director of Auto Trader, chooses the Budweiser ad
10 Dec 1999 | by MATT THOMPSON, group marketingn directo
Following on from the Budweiser frogs and chameleons TV campaign, the Top Secret notebook develops the plot. It is published as a mounted supplement and contains Louie the Lizard s secret plans to kill off the Budweiser frogs so he can step into their shoes as the ad s new star.
Brands tap into in-game advertising as video games outsell movies
07 May 2008 | by Gareth Jones
LONDON - Grand Theft Auto IV (GTA IV) has smashed all records to become the world's biggest video
New Media: Briefs
17 Feb 2000 | by BEN ROSIER
launched a new car-hire service in conjunction with Holiday Autos. The service offers secure online car booking from any location within Holiday Auto s global network. Bestfood s Marmite brand ...
STOP PRESS
16 Jul 1998 | by LISA CAMPBELL
of 200 auto-LP Gas sites on forecourts throughout the UK. By 2001 auto-LP Gas will be widely available to motorists driving auto-LP Gas-powered vehicles. The Gas helps improve air quality. ...
Tougher vetting after Guinness bondage furore
09 Jan 1997 | by SHARON MARSHALL
mouth after a bizarre auto-erotic act. Before publication, the ad, by Ogilvy s entire marketing ...
New data services appointment at Bounty baby firm
07 Jun 2005 | by by Lisa Burn
companies and auto-manufacturers. "Dean's role will be to expand this further, using his excellent ...
Asda chief wades into row over Google keywords
07 May 2008 | by Jemima Bokaie
businesses considering legal action include the Guardian Media Group/Apax-owned Auto Trader group. ...
REVIEW: Marketing and advertising news in the week’s press
16 Jul 1999 | by EMMA HALL
The Auto Trader group of magazines has appointed Faulds Advertising to create a brand personality for its flagship title, Auto Trader. The company is understood to have doubled its advertising budget to pounds 5 ...
PRIVATE VIEW
26 May 2000 | by PETER SOUTER
my mood considerably. Auto Trader has produced four new ads, all well shot and full ... tell me why Auto Trader would get me a better car than its many competitors. They just wheel out ... : Godman Exposure: National TV Auto Trader National Sales Project: Auto Trader Client: Matt ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
