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Glue Isobar picks up Auto Trader account

Auto Trader has appointed Glue Isobar to handle its £4 million advertising account....' relationship with Auto Trader. Glue will be responsible for Auto Trader's integrated account, which ... motoring site. Recent work from HMDG includes a TV campaign to promote Auto Trader's new-look website for the sale of new cars. Last year, Auto Trader launched a campaign to promote its new mobile platform. The ad ...

Citizen Brando appointed by Auto Trader

Auto Trader, the online marketplace for new and used cars, has appointed Citizen Brando as its...the public. Citizen Brando MD Mandy Sharp said: Auto Trader needs to become the voice of the car ...

Halfords hands key job to auto business chief

Halfords has shifted Carol Harvey, general manager of its auto specialist business division, into the role of head of marketing, prior to the roll-out of a new stores format that will target younger, higher-spending customers. Reporting to director of marketing and merchandising David Clayton ...

Guardian in £500m bid for Auto Trader media group

Media Group, publisher of Auto Trader, it does not already own....GMG is understood to be looking at acquiring the business from BC Partners, the venture capitalist that bought the business from John Madejski, who jointly owned Auto Trader's regional titles with GMG ... £500m for Auto Trader. Auto Trader is published in 13 regional editions and sells about 350 ...

Harrods to showcase Lexus hybrid

Harrods will showcase the new Lexus hybrid car in its auto window, usually reserved for less

GMG to sell minority shareholding in Trader Media Group

of Auto Trader and Bike Trader, on the stock exchange...., including the Trader Media Group-published Auto Trader. Trader Media Group, which has an annual turnover ...

Losses fall at Lastminute as Iraq and SARS fail to impact

." The group said it had completed its acquisition of car rental firm Holiday Autos, a £39.7m deal it announced ... of the first half. TTV for the second quarter was £92.2m, including a £9.5m contribution from Holiday Autos ...

Yahoo! appoints Costello as
head of global marketing

has also started charging for its Yahoo Autos car listings service and it has not ruled out ...

New Media: Briefs

launched a new car-hire service in conjunction with Holiday Autos. The service offers secure online car booking from any location within Holiday Auto s global network. Bestfood s Marmite brand ...

BRANDING: Audi transforms retail space into brand showcase

The first theme is 'Autoego - the people, the feeling', and is based on motorsport, promoting Audi's success at Le Mans. Two floors are dedicated to the 'winners and watchers', with visitors able to see the original Auto Union car from the 1930s, commiserate ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.