Search results for Autos

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Is Apple the ultimate luxury brand?

has since regained its place as the world s biggest auto brand (No 27 at $24.2bn) following its ...

Suzuki brings in Bell Pottinger as PR support to fight legal case with Volkswagen

Japanese auto giant Suzuki has drafted in Bell Pottinger to help fight its corner in a high profile...describing the Japanese auto firm as an associate . In VW s annual report in March, the company stated ...

Apple, Google, Microsoft: Whose PR approach is the most effective?

: There are no official Apple blogs. It doesn't have an active presence on Facebook or Twitter (apart from some auto ...

Q3: How do you identify the most relevant influencers for your campaign?

with the right influencers. We do not always match brands with the most logical blogs. For an auto client ... auto bloggers, I would be engaging with mum communities, green bloggers and gadget Twitterers ...

Revolution: Mobile World Congress: The trends taking mobile by storm

-time spot at a world-class event, far from the competition and media frenzy that often accompany auto shows ...

Think BR: 4G can unlock the creative potential of mobile

in place, effectively barring any mobile site or app from accessing the auto play function from within ...

Grand Theft Auto boss resigns

, Grand Theft Auto, is leaving its publisher, Take 2 Interactive...., Grand Theft Auto, is leaving its publisher, Take 2 Interactive. Simon Downing, international ... for Grand Theft Auto which has sold around 450,000 units across Europe since its launch last November ... , including the sequel to Grand Theft Auto. He also leaves in the middle of a licensing dispute ...

BMW appoints its first digital boss

Auto giant BMW UK has appointed its first digital PR manager following a six-month search (PRWeek

BMG Interactive

BMG Interactive is trading off the controversy surrounding its Grand Theft Auto game with a...BMG Interactive is trading off the controversy surrounding its Grand Theft Auto game with a provocative radio and press campaign. The game, criticised for its violent content, was threatened with a ban following a debate in the House of Lords earlier this year. It has since been passed ...

HOTLINE

. The agency s clients include Holiday Autos, FSS Group and X-TANT. Organisers ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.