06 Sep 2001
Toyota is promoting its Avensis Verso model with a two-stage direct
marketing campaign through WWAV Rapp Collins. The campaign kicks off
with a teaser mailing to prospective customers showing a sketch of the
Avensis Verso with notes on potential features. The strapline is 'I've
had this idea ...
18 Jul 2002
| by MARK KLEINMAN and ALEXANDRA JARDINE
-generation Avensis model. It is preparing for a
fierce battle with the Volkswagen Passat and Ford Mondeo....to establish a consistent
positioning for the Avensis across Europe. UK marketing director Paul Philpott ...
17 Jul 2002
| by Mark Kleinman and Alexandra Jardine,
-generation Avensis model. It is preparing for a fierce battle with the Volkswagen Passat and Ford Mondeo....positioning for the Avensis across Europe.
UK marketing director Paul Philpott said the aim was to create ...
01 Mar 2002
| by IAN DARBY
Saatchi & Saatchi's ad for Toyota Avensis has won the February
Aerial Award for best radio commercial.
The award, supported by the Radio Advertising Bureau and Campaign, was
judged ...
.
The ad, called "commentator", builds awareness of the Avensis'
Electronic Traffic Avoidance System ...
07 Aug 2003
| by MediaWeek
Toyota Avensis has been revealed as the new sponsor of Smooth Classics At Seven on Classic FM ...
of the programme, between 7pm and 8pm, will be commercial free. As part of the multimedia deal, Toyota Avensis ...
web page driving traffic to Toyota's website. Tailored product information on the Toyota Avensis ...
26 Jan 2001
the latest Saatchi & Saatchi Toyota Avensis campaign. The picture was, in fact, from a former Avensis
24 Aug 2000
| by MARK KLEINMAN
Avensis model....Toyota has been condemned by a drivers group for encouraging
dangerous driving with an ad for its Avensis model.
The Saatchi The advertising implies that safety
systems mean that drivers don t have to pay attention or think about
their driving.
Toyota marketing director Paul ...
13 Feb 2003
| by BEN BOLD
biggest European launch this year, the Avensis....of the Avensis saloon, supported by a European ad campaign through Saatchi Saatchi.
The activity, which carry ...
peers a lift in his Avensis and they are visibly impressed.
When they ask him, "What is it you said ...
15 Nov 2002
| by CAMILLA PALMER
, and will launch the company's Avensis model across the region....Avensis brief - the pitch for which was scrapped following Saatchis' overall win - it is thought ...
02 Apr 2009
Toyota unveils a range of its marques including Verso, iQ, Urban Cruiser and Avensis, in a new spot