02 May 2006
| by Colin Grimshaw
Ads for Muller showed an 18% increase in brand commitment, which was
only 2% when the ads ran solely on TV and not in newspapers as well. Ads
for the Toyota Avensis also achieved an 18% uplift, the effect for TV
alone was 6%. The study also measured the increase in sales generated by newspaper ...
01 Jun 2004
| by MediaWeek
The first interactive advertiser will be Toyoto, which will be promoting its Avensis and Verso models. The History and Biography channels will join other Sky outlets, such as Sky One, Sky News and Sky Sports, in offering interactive advertisements. Robert Leach ...
20 May 2004
| by MediaWeek
-figure sponsorship package signed with Toyota Avensis.
07 Aug 2003
| by MediaWeek
Toyota Avensis has been revealed as the new sponsor of Smooth Classics At Seven on Classic FM ...
of the programme, between 7pm and 8pm, will be commercial free. As part of the multimedia deal, Toyota Avensis ...
web page driving traffic to Toyota's website. Tailored product information on the Toyota Avensis ...
17 Jan 2002
| by MediaWeek
Toyota Avensis: satellite navigation system uses information from trafficlink Traffic and travel information supplier Trafficlink has signed a £1m advertising deal with Toyota, one of the largest radio advertising deals with a car manufacturer. The campaign promotes the Toyota Avensis ...