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Study shows newspapers boost brand commitment

Ads for Muller showed an 18% increase in brand commitment, which was only 2% when the ads ran solely on TV and not in newspapers as well. Ads for the Toyota Avensis also achieved an 18% uplift, the effect for TV alone was 6%. The study also measured the increase in sales generated by newspaper ...

Sky adds channels to interactive portfolio

The first interactive advertiser will be Toyoto, which will be promoting its Avensis and Verso models. The History and Biography channels will join other Sky outlets, such as Sky One, Sky News and Sky Sports, in offering interactive advertisements. Robert Leach ...

Telegraph and Toyota join forces for cricket deal

-figure sponsorship package signed with Toyota Avensis.

Toyota Avensis to sponsor ?ad-free? Classic FM show

Toyota Avensis has been revealed as the new sponsor of Smooth Classics At Seven on Classic FM ... of the programme, between 7pm and 8pm, will be commercial free. As part of the multimedia deal, Toyota Avensis ... web page driving traffic to Toyota's website. Tailored product information on the Toyota Avensis ...

Trafficlink and Toyota hit the road together

Toyota Avensis: satellite navigation system uses information from trafficlink Traffic and travel information supplier Trafficlink has signed a £1m advertising deal with Toyota, one of the largest radio advertising deals with a car manufacturer. The campaign promotes the Toyota Avensis ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.